Dynamic HTML: A term that refers to scripting language used for creating interactive websites, this includes HTML, CSS Java. It relies on using programming language to customise the page to create an interactive webpage. It runs faster than its counterparts as it does not need to load the full webpage in order for it to run properly, it also does not require any plug-ins to function as it is usable within browsers giving it good functionality and utility.
However it is fairly complex to integrate and edit, as it requires a fair amount of complex coding in order to properly function. It also rejects other browsers if it has been designed with a single one in mind.
Flash: The video format used by Adobe, it calculates images in vector format and then rendered as a raster image. This gives it a higher quality look when compared to regular raster images, since the quality of the pixels is dependent on the monitor. It allows for a great amount of customisation for interactivity than its fellow formats. It can give a website a professional look or add an amount of fun to a website, it is also compatible with multiple browsers.
But flash takes a lot longer to load than its counterparts, requiring your computer to download the flash files before you are able to view the site. This is off putting to a lot of people and could cause them to leave before viewing all your hard work. As such it is better not to use an excessive amount of flash for important business sites, otherwise you'll end up boring potential customers, the exact opposite of the sites intention. It requires you to download the flash player, although it is free.
Shockwave: A multimedia platform owned by Adobe prior to Flash, that is used to add interactivity to web pages It was designed to create web based movies and animations, it has also found a use in developing browser based games. It allows for more versatile and elaborate interactivity on your web pages and is able to use a wider range of file types such as Flash, but this does not work the other way around. However it is considered more expensive than Flash, it also requires a lot of technical know how in order to fully utilise its capabilities.
QuickTime: Multimedia framework initially developed for Windows XP and Mac OS, it is capable of handling digital video, images and interactivity. The format is completely free to use and does not require it to be downloaded. Speaking of things that don't need to be downloaded , QuickTime allows you to watch a video before its finished downloading, a great convenience for the viewer. However since QuickTime is a streaming format, the quality of its performance is based on your broadband connection, meaning anyone with a poor connection to the Internet will have problems with their loading speeds.
Real-player: A cross platform media player for recorded media. It allows its user to use any video player they see fit and is fast and easier to install than Quicktime. But it also displays a lot of annoying advertisements in the form of pop-ups, that and the fact that other people have to download the application to use it make it not that popular.
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