Entertainment - The oldest and most well known use for animation, in fact I could say that this purpose even branches out to its other uses, but we'll get to that later. Animation as entertainment is mostly seen in child programming. This is because its a cheap and easy way of creating bright and colourful shows for younger children. However this does not mean that animation has no place for older audiences as animation allows for a lot of freedom for what can be done as opposed to film, where something is either impossible to do or just looks fake when put next to real life actors.
Education - Animation is a very useful tool for educating children, because when done right educational animation can hold a child or just about anyone's attention. This is because it lets you show them the information in an interesting way that's more likely to stick with them than simple words on a screen.
Advertisements - The best kind (or sometimes the worst kind) of adverts are the ones that stick with you, animation opens the way for advertisers to experiment with new ideas that would be otherwise impossible. It doesn't even have to be some big extravagant production, for instance people remember those Bupa adverts just fine and those were just a bunch of shapes.
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